Lead Management is the process of acquiring and managing potential customers until the point where they make a purchase. This is a more involved process than standard advertising, and is most applicable to E-Commerce stores that generate individual relationships with customers.

Why efficient lead management is important for online businesses?

Giving customers the information they need to continue through the funnel is the primary objective of lead management. When different parts of a business’ marketing organization are out of step, or leads are not properly qualified, customers can receive duplicate or non-relevant information – resulting in the death sentence for an otherwise on-track conversion. Simply managing leads in an efficient manner, whether it’s by using a CRM system or other B2B lead generation managing systems, reduces manual work for an online business and improves the customer experience.