Marketers are using Artificial Intelligence to automate and optimize their marketing. That’s what it will take to meet customer appetite for a personalized experience. In a study by Smart Insights, AI and Machine Learning were rated the #3 marketing activity, that will make the largest commercial impact on business in the next few years.

Marketers all over the world are working to optimize marketing operations and effectiveness using their abundance of data. Many are turning to tools and platforms powered by artificial intelligence and machine learning. AI promises to make sense of all the dark data companies are sitting on, as well as structured and unstructured data online, to surface insights about customer behaviors, opportunistic content and emotional triggers to inspire conversions.